Jhauri – India’s Curated Multi-Brand Jewellery Marketplace

Our Approach: Research-First, CRO-Led Design

Competitor & Market Research: Before touching design, we ran a full competitor analysis across the jewellery e-commerce space, combined with references the client shared, to understand what was working across the category — and where Jhauri’s store was falling short.

Prior Multi-Vendor Experience: Having already worked on multi-vendor marketplace builds, we brought that operational understanding into Jhauri from day one — from how vendor catalogs behave on Shopify to how multi-brand checkout needs to be structured for a smooth customer experience.

Homepage Journey & Section Planning: We mapped out the entire homepage journey — section by section — balancing SEO structure with CRO best practices, before moving into visual design. Every section was designed to move a visitor further down the funnel, from discovery to product page to checkout.

Custom Sections & Features: Beyond standard theme sections, we designed and built custom sections and features to make the store more engaging and to better showcase Jhauri’s 30+ partner brands and curated collections.

Performance Optimization: We deployed targeted plugins and technical fixes to improve site speed and loading performance, ensuring the new design didn’t come at the cost of a slower store.

Ongoing Operations: Since Jhauri operates as a multi-vendor marketplace, we took over full backend support — vendor queries, catalog and inventory management, and day-to-day store operations — so the client no longer had to manage this internally.

Challenges

A New Category for Us: Jewellery was a first for our team, which meant there was no existing playbook — we had to test and iterate through multiple design and CRO strategies specific to how jewellery is discovered and bought online, rather than applying a template from another vertical.

Building on a Live Store: Because Jhauri was already a running marketplace, redesign work had to happen in parallel with live operations — vendor queries, payment processing, and shipping integrations all had to keep functioning smoothly while the new store was being designed and rolled out underneath it.

Multi-Vendor Complexity: Coordinating across 30+ brand partners while maintaining a consistent, premium shopping experience added a layer of operational complexity that a single-brand store wouldn’t have.